Amino is a packaging and branding identity for leading meat processor ABP Beef in response to a new wave of planet-centric, flexitarian consumers.
The livestock industry contributes 15% of the world's greenhouse gas emissions. Global meat production is predicted to double up to 465 million tonnes per annum by 2050.
Amino uses a pharmaceutical and prescriptive approach to educate a new generation of meat consumers on planet-friendly portion control, as well as personal wellbeing.
With edible starch flavoured coating, each 14g capsule of meat contains the required nutritional intake as advised by the Planetary Health Diet (The EAT-Lancet Commission on Food, Planet, Health)
Amino's service blueprint incorporates transparency from farm to table, ensuring that consumers understand where their source of meat comes from as well as ethical practices that are overlooked in the livestock industry.
